The CEO week primarily revolved around class business. Given their parameters, the crew was tasked with brainstorming and refining their ideas. Within three days, the class prepared slideshow presentations on three distinct concepts and conducted side-by-side comparisons to make an informed decision. They considered various factors, including timelines, financial projections, and marketing strategies. More to come soon!

The class welcomed Clint Holkenbrink, who provided insights into Wabash Communications and introduced the students to a cooperative model. A fun candy activity helped to illustrate this concept.

The week concluded with a presentation from a new CEO presenter, Ann Althoff. Ann shared her remarkable professional journey and included essential life skills that are vital for both personal growth and future business endeavors.